Judging

The jury will consider a shortlist of campaigns drawn from direct submissions by agencies and decide on the winning entries in a range of categories. Judging of the Care Awards takes place in two rounds.



ROUND 1

Round 1 is considered a pre-selection of the top 25 top scoring campaigns. The selection committee formed by European Association of Communications Agencies (EACA), European Advertising Standards Alliance (EASA), ACT Repsonsible and agency representatives will favour those campaigns demonstrating strengths in the following areas:

  • Topicality of core message: relevance of, and contribution to, public issues.
  • Quality and relevance of content: potential impact on public opinion, achieving the right tonality.
  • Creativity & Execution
  • Assumed effectiveness

Personal best. How am I personally touched by this campaign

Each entry is scored on a 1-10 scale per criterion (1 = poor, 10 = excellent) where 50 is the maximum overall score. The judging is handled on-line.

 

ROUND 2

Round 2 will take place at the European Parliament where approximately 30 finalist cases will be evaluated by Members of the European Parliament, advertising agencies and trade press professionals.

Each entry is scored on a 1-10 scale per criterion (1 = poor, 10 = excellent) where 50 is the maximum overall score. Round 2 criteria are:

  1. Topicality of core message: relevance of, and contribution to, public issues.
  2. Quality and relevance of content: potential impact on public opinion, achieving the right tonality.
  3. Creativity & Execution
  4. Assumed effectiveness
  5. Personal best. How am I personally touched by this campaign

 

CONFLICT OF INTEREST

Jurors are allocated cases that do not prove a conflict of interest. Before the judging begins, they are advised to inform the moderator if they are allocated a case they shouldn't be scoring.

CONFIDENTIALITY

The judging process does not permit jury members to discuss entries in round 1. Discussion is an important component of the judging event in round 2 but the jury votes remain anonymous and confidential. Jurors are asked to sign a confidentiality form before the judging begins.