This creative Award aims to recognise excellence in social marketing as part of EACA's overall commitment to promote Corporate Social Responsibility and ACT Responsible's mission to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development. The main aim of this annual award is to highlight the advertising industry's specific contribution to society by selecting and celebrating the most successfully creative social and environmental campaigns.

The Care Awards is the only awards competition to have a jury chaired and comprised of Members of the European Parliament. 

The Awards cover subjects such as public health, environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues.

Selected winners will be included in the ACT Responsible Online Gallery and are eligible to take part in the "One Minute of Responsibility" programme. One Minute of Responsibility, ads for a better world, is an initiative created in 2006 by ACT Responsible and Euronews to highlight public interest campaigns and promote social and environmental responsibility through creativity and innovation in advertising.This programme offers free media space through the Euronews TV Channel (spots) or a magazie partnership. To  learn more about the program visit the One Minute of Responsibility channel.

In addition, the winning work will be showcased on AdForum's, leading information provider focused on the global advertising industry, ad window.